Maximising membership revenue is a fundamental aspect of fundraising for a squash club. Here’s how to make the most of it:

• Tiered Membership Levels: Offer different membership tiers (e.g., junior, adult, family, premium) to cater to varying levels of commitment and affordability. This allows you to reach a broader audience and increase overall membership revenue.
• Loyalty Programs: Implement loyalty programs that reward long-term members with discounts, free access to events/courses, or club merchandise. This encourages member retention and reduces dropout.
• Membership Drives: Periodically run membership drives with special incentives such as discounted rates for early sign-ups, or referral bonuses where existing members receive rewards for bringing in new members.
• Flexible Payment Plans: Offer flexible payment options, such as monthly, quarterly, or annual payments. This makes membership more accessible to a wider audience.
• Value-Added Benefits: Enhance the value of membership by offering additional perks like free coaching sessions, priority booking for courts, or discounts at local sports stores. These benefits can justify higher membership fees and attract new members.

Hosting events can be a highly effective way to raise funds and engage with the community. Here are some ideas:

• Tournaments and Competitions: Organize squash tournaments for different skill levels (eg. social, juniors, women only), charging entry fees for participants. Offer prizes or trophies sponsored by local businesses to attract more participants.
• Charity Events: Host charity squash matches or tournaments where a portion of the proceeds goes to a local cause. This not only raises funds but also enhances the club’s community profile.
• Social Events: Organise social events such as club dinners, quizzes, or networking evenings. Charge an entry fee and consider incorporating raffles or auctions to raise additional funds.
• Sponsored Matches: Arrange matches where players are sponsored by friends, family, or local businesses based on their performance (e.g., amount per point won). This can be a fun and engaging way to raise money.
• Open Days: Hold open days where non-members can experience the club and participate in activities for a small fee. Offer membership discounts to attendees who sign up on the day. This would also allow your to target different age and target groups to diversify your membership base.

Selling club-branded merchandise is another effective way to raise funds.

• Club Merchandise: Offer items such as club-branded apparel, bags, water bottles, and other sports accessories. Members and supporters are often proud to wear or use club-branded items, which also serves as free advertising. Websites such as Vistaprint provide an on demand printing service, with full customization available.
• Limited-Edition Items: Create limited-edition merchandise for special events or anniversaries. These can be sold at a premium, generating additional funds.
• Online Store: Set up an online store through your website or a platform like Etsy or Shopify. This makes it easy for members and supporters to purchase merchandise, even if they can’t attend events.